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Seminar by Ms Jenny Huang

Topic

The Six-Step SEED Process - Co-creation of New Models for Sustainable Enterprise Development

Speaker

Ms Jenny Huang, PHD Student, Supervisor: : Professor E. Chang, Co Presented by Takeshi Masuda (Department of Knowledge Science)

Date & Venue 

Date: 14 August 2014

Time: 12:15pm - 13.15pm

Venue: Univeristy of New South Wales UNSW@ Australian Defence Force Academy (ADFA)

Abstract

Traditional approaches to Social, Economic and Eco-system Development (SEED) have historically employed a closed, top-down model in which problems are viewed narrowly and the input of local stakeholders is rarely sought. More recent efforts to address development from a holistic, multidisciplinary perspective, while a major step in the right direction, have been hindered by a lack of appropriate tools and well-defined processes to enable disparate resources to work effectively together towards common goals.

Traditional approaches to Social, Economic and Eco-system Development (SEED) have historically employed a closed, top-down model in which problems are viewed narrowly and the input of local stakeholders is rarely sought. More recent efforts to address development from a holistic, multidisciplinary perspective, while a major step in the right direction, have been hindered by a lack of appropriate tools and well-defined processes to enable disparate resources to work effectively together towards common goals.

Moreover, the six-step SEED process, incorporating needs identification, multifaceted research, team-building, investment strategy, and real-world results, both facilitates information flow and paves the way for new affiliations with businesses, NGOs, and other strategic partners, which not only leads to new technology deployment, but also new businesses, job creation, and curriculum development for education.

The researcher believes the SEED Framework has the potential to shift industry and government investments toward more equitable and productive resource distribution globally and locally. With the aim of helping advance the science of sustainability in advanced ICT practice, participants will learn and co-create a new model of sustainable community development.

Bio

Jenny Huang

Jenny is one of the new PhD students for 2014 at SBUS, UNSW@ADFA, under the supervision of Professor Chang. Ms Huang has nearly 30 years of corporate and non-profit experience in the United States. She has worked at corporate strategy and international standards development both at technical as well as management level, with a focus on operations and business agility to effectively compete in an increasingly globalized environment. This substantial experience has given her rich resources for her proposed research area.

Takeshi Masuda

Takeshi a master course student in Osaka University in Japan. He has an opportunity for a short stay in UNSW Canberra as an education program of his university. His research topic is ontology refinement to make a consistent ontology. A well-constructed ontology can present an explicit essential understanding of the terms of general, highly versatile concepts and relationships. He has taken an ontology-based approach, in order to build consensus among various stakeholders

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